January 16, 2025, Pursat province, Cambodia – ADRA is pleased to announce the official launch of Pro-Bridging Project (integrated activities in SHAPE) supported by the Adventist Development and Relief Agency (ADRA) Australia and New Zealand and implemented by ADRA Cambodia. The project is designed to strengthen the achievements and ensure the sustainability of the Pro-Market project as part of preparations for its integration into the SHAPE 2.0 program, scheduled for 2027–2032. A total budget of AUD 80,000 (USD 50,200) was funded to make this initiative possible. The Pro-Bridging Project will be implemented in Pursat Province, Cambodia, a one-year period, from January 1, 2025, to December 30, 2025.
The launch event was attended by 17 participants, including 5 women from Provincial Department of Commerce, Provincial Department of Agriculture, District Office of Agriculture, the private sectors, and 7 Producer Group leaders.
“We are excited to announce the launch of the Pro-Bridging Project and its approval from ADRA Australia and New Zealand,” said Mr. Try Kimlong, Program Coordinator. “The project aims to continue strengthening the achievements of the 41 production teams from the previous Pro-Market project. With the total fund of USD 50,200, the Pro-Bridging Project will be implemented in Pursat province from 1st January 2025 to 31st December 2025. This project will contribute to the success of the upcoming SHAPE 2.0 project, scheduled for implementation in January 2027.”
The Pro-Bridging Project’s main focus is on strengthening market linkages and value chains, improving the balance of power between producers and buyers, and promoting gender equality within Producer Groups (PGs). Key activities include:
- Analyzing and strengthening market and value chains
- Organizing forums to improve connectivity between producers and buyers
- Supporting PGs through capacity building and small grants for climate-resilient agriculture
- Developing a revolving fund model for the sale of collective products
- Promoting gender-sensitive approaches and strengthening PG governance
The event featured remarks from Mr. Tim Pechsovann of the Provincial Department of Commerce, who expressed his gratitude to ADRA for their ongoing support to producer groups in Pursat. He emphasized the importance of small funds in supporting the community, particularly in the fruit and vegetable value chain sector.
“We are very pleased with ADRA’s ongoing support and look forward to learning from this new project,” said Mr. Pechsovann. “This partnership is an opportunity for local producers to exchange ideas and experiences, improving both our province and beyond.”
Participants from the Pro-Market’s Producer Groupss also shared their success stories. Mr. But Sambat, PG leader from Chey Chomnas, expressed his enthusiasm for the Bridging Project and its potential to strengthen the PGs. Mr. Sem Srong, an input supplier, thanked ADRA for inviting him to the event, highlighting his continued collaboration with farmers and the project. Mrs. Siek Manlis and Mrs. Koe Theavy, buyers at the Pur Poy Markets, shared their experiences of buying large quantities of vegetables from the PGs, showcasing the project’s impact on market access.
ADRA has several ongoing projects in Pursat. Currently, the Pro-Bridging Project is implementing a range of activities over two years to support 41 communities. These activities focus on strengthening the production chain, marketing, production techniques, and post-harvest storage—key factors in maintaining product value and market competitiveness.
Mrs. Chey Channy, Deputy Director of the Provincial Department of Agriculture, highlighted the project’s role in supporting sustainable agriculture. “This initiative not only enhances market access for local producers but also promotes cost-saving practices such as compost production, which helps reduce input costs for both vegetable and rice farming. Additionally, the project fosters modern, community-based agricultural practices, ensuring long-term benefits for farmers and the local economy,” she stated.
For further information, please contact:
Media Contact
📩 Kong Phano – Public Relations Coordinator
📧 [email protected]
📞 +855 77 398 477
